The Guacocalypse Is Nigh!

Chipotle caused quite a stir recently when they filed their annual report with the Securities and Exchange Commission.  Part of every filing is where the company lists a series of possible issues that may affect the company’s ability to provide their expected services.  For the most part, it’s pretty boilerplate stuff.  So when a company deviates from that boilerplate material you can bet someone’s going to notice.  And that’s just what Chipotle did.

As part of the risks that Chipotle may face, they stated that “increasing weather volatility or other long-term changes in global weather patterns, including any changes associated with global climate change” may lead them to “choose to temporarily suspend serving menu items, such as guacamole or one or more of our salsas, rather than paying the increased cost for the ingredients.”

It’s a guacocalypse!

After much media attention, Chipotle claimed that they don’t know what the big deal is about and it was just another general “what if” and there is no danger of their guacamole going anywhere any time soon.  It’s still a big deal, though.  Chipotle is not some fly by night operation.  They’re a well recognized and insanely popular national food chain.  And they filed a report that they are concerned about global climate change and it’s effects on their business model.  That’s news.