Unfortunate Ad Campaign Of The Day

Olympic sprinter Oscar Pistorius was arrested today for the murder of his girlfriend, Reeva Steenkamp.  You may remember Oscar as the “Blade Runner”.  He’s the one that had both his legs amputated below the knees when he was a year old and now uses carbon-fiber blades to run.  He shot Reeva Steenkamp four times and claims that he thought she was an intruder.  It turns out there’s no evidence of that being true so away to jail he goes.

Nike, who has Pistorius as a spokesperson, had to quickly pull an ad featuring Pistorius and the tag line, “I am a bullet in the chamber.”  Can’t imagine why.

This should be viewed as an overall win for the the Paralympic community.  Pistorius has broken the stereotype and proven that even athletes with no legs can be dickishly abusive and homicidal.  One small step for man and all that.

One thought on “Unfortunate Ad Campaign Of The Day

  1. Jaime

    . Had this happened in a Red State here in the good old US of A, and he tried pulling the shoot an intruder card. there is no way he would be up on a premeditated murder charge the first night even if he had emptied the entire clip.
    I’m going to reserve some judgement, since I have not seen details about their relationship. Apartheid in South Africa might be over but I doubt prejudice is, so having a attitude of shoot the non-white intruder first would not be surprising.
    Shoot the super hot model on purpose, a little surprising.

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